SDS Distributors Ltd.

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About SDS Distributors Ltd.

Established in the summer of 2012, SDS Distributors Ltd is located Southwestern Ontario, the heart of Canada’s most populated province.  SDS Distributors Ltd is the Exclusive Canadian Distributor of many of the most well-known, respected and successful Giftware and Social Expression companies in the United States market.

Our focus is being able to source and provide fashion forward, on trend and relevant giftware, fashion accessory and social expression products for the Independent Canadian retailer across the country. We believe that offering affordable, contemporary and truly unique giftware and fashion accessory items create the differentiation that our customers are constantly seeking.

Our customers include Independently owned fine Gift Stores, Card Shops, Stationery Stores, Pharmacies, Garden Centres, Hardware Stores and Women’s Fashion Boutiques among others.

SDS Distributors Ltd is represented across the country in 19 sales territories by a team of experienced and professional sales people that add value to every store visit.  


Mission Statement:

At SDS Distributors Ltd our mission is to ensure the long term sustainable success and profitability of our valued customers, our sales partners, our vendor partners and ourselves through the continued sourcing of truly unique, contemporary, relevant and affordable giftware, fashion accessory and social expression products.

We feel it is necessary to constantly re-invent our company through the constant introduction of new, on trend products and programs that can always be found at SDS first!


Management Team:

Susan Duke – President and Co-Owner: 

linkedin profile iconSusan Duke brings more than 12 years of sales, marketing, product sourcing and development and trade show management experience to SDS Distributors Ltd as President and Co-Owner of the company.  For more than a decade, Susan has worked “on the road” as an award winning Territory Sales Representative for some of the most well-known giftware companies in the Canadian marketplace.   In the past few years, Susan has held various roles of increasing responsibility including Sales Training and Development, Product Development, Trade Show co-ordinator and National Account Sales Manager. 

Susan’s passion for her customers’ success and for the success of the giftware industry in Canada has been a driving force in her desire to source and develop new product ideas and opportunities and bring them to the Independent Retailer in Canada.  More often than not, Susan can spot a trend well before it happens and it is this keen ‘eye’ that enables SDS Distributors Ltd to be on the leading edge of many of today's ‘hot’ new items and bring them to Independent stores across the country.

David Simpson – President and Co-Owner:

linkedin profile iconDavid brings nearly 25 years of Sales, Marketing, Sales Training and Sales Management experience to SDS Distributors Ltd as President and Co-Owner of the company.  Starting as a Department Manager in one of Canada’s most well-known retail organizations, David has held several positions of increasing responsibility within the Social Expression, Home Décor and Giftware Industries including Sales Territory Manager, Sales Executive, Sales and Development Training Manager, District Sales Manager, National Sales Manager and Vice President of Sales and Marketing over his career.  

David’s vision is to continue to build a professional sales team that has the best interest of their customers and the companies that they represent as a priority.  “I want our customers to feel like there has been value added with each and every visit by one of our sales professionals.”  The right products, at the right prices, presented by the right sales representatives who understand the challenges and can offer the right solutions – that’s a difference maker!”

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